Press Release: 18th December 2023

Diamond Dennis and a Win in the SEIB Insurance Brokers Diamond Anniversary Horse Trailer Prize Draw Bring Christmas Cheer to West Country Amateur Rider!

This time last year, lifelong amateur rider, Jackie Murphy from Exeter was on the verge of giving up riding. Since then, she has found herself an ‘angel’ of a loan horse, Diamond Dennis, getting her confidence back riding, and now to top it all off, this week, has won the Cheval Liberté Touring Country double horse trailer on offer in the SEIB Insurance Brokers Ltd Diamond Anniversary Horse Trailer Prize Draw.

SEIB Insurance Brokers are renowned for ‘putting something back’ into the markets within which they operate, and what better way to do this than run a valuable prize draw for their equestrian customers throughout their 60th year in business. The Cheval Liberté Touring Country two horse trailer prize draw began in January 2023 and entries closed on the 30th November. The Cheval Liberté Touring Country won by Jackie is worth over £8,500.

A delighted Jackie said: “I never win anything and this has put me on cloud nine, and all just before Christmas! I work full time as a para-planner and the money I earn goes straight on the horses. To win this trailer is such a boost to everything. At the beginning of this year, I nearly gave up riding after I’d lost my last horse, but then my coach got me riding her youngster a few times. I’ve volunteered at competitions at Bicton once or twice a month for several years now and have got to know all the judges, one of whom put me in touch with Dennis’ owner, Natalie.”

Jackie took it very slowly with seventeen-year-old ex-eventer and dressage horse, Dennis, riding him at Natalie’s for a month before moving him to livery at Bicton College. She continued: “I’d lost my nerve and Dennis has absolutely reignited my passion. He had previously been ridden by top eventers Lucy Wiegersma, Aaron Miller and Helen West and as a result is beautifully schooled. I can’t wait to get out and start competing him in the next few months.”

Jackie wins this stunning Cheval Liberté Touring Country horse trailer, worth over £8,500!

SEIB’s Chief Executive Officer Suzy Middleton said: “Celebrating turning 60 is a major milestone for SEIB, with our trailer prize draw being a focal point throughout the year. Giving back has always been a key theme for the SEIB business and we are delighted to have partnered with Cheval Liberté for this celebratory prize draw for one of their top of the range, Touring Country horse trailers.”

SEIB was started in 1963 as a brokerage for home, car and life insurance. Later that decade, company founder, Barry Fehler, moved into the equestrian insurance market. As a horse owner himself, he understood the needs of the community and went on to offer the first horsebox insurance on the market and many more equestrian insurance policies from there on.  

SEIB (previously known as South Essex Insurance Brokers)

This commitment to customers is highlighted by several national titles for SEIB over the years at esteemed industry awards including Broker of the Year, the National Insurance Awards and the British Claims Awards. Most recently SEIB were awarded the Marketing and Customer Engagement Award at the UK Broker Awards 2022. SEIB’s Chief Operating Officer, Bipin Thaker said: “The innovations SEIB have brought to the equine insurance market over the years is phenomenal. Our equine in-house claims team provide such consistency and reassurance for customers by dealing with claims right the way through. Looking to the future we will move with the times, continue to ensure our policies reflect the needs of our customers and we continue to use highly rated insurers.”

60 years on, SEIB prides itself on being a team of horse owners and riders

From providing opportunity within grass roots competition right through to the company’s contributions to good causes, SEIB’s ethos of constant support and providing opportunity is well set to continue. Since 2018, good causes have benefited to the tune of £300,000 through SEIB’s annual SEIB Giving Awards.


Photo: Jackie Murphy and Diamond Dennis – winners of the SEIB Insurance Brokers Cheval Liberté Double Horse Trailer Prize Draw.